• The Club of the best Italian centres   

    Unique experiences of sport and wellness   

    Today people want to feel good, be fit, relax and live a healthy lifestyle.

    Win over and encourage the loyalty of customers and collaborators with unique sporting and wellness experiences.   

    Ask for more information here



More than 25 thousand different sport and wellness activities   


Partner Facilities   

More than 3000 Partner Facilities selected and under contract in Italy   


Satisfaction index   

4.5 out of 5 is the verified satisfaction rating of beneficiaries of the experiences   


Initiatives managed   

 More than 500 different initiatives managed for the best companies and biggest brands   

Our circuits   

The 100% sport circuit   

SPORTPASS is the 100% sport circuit.  More than 15,000 sporting activities available. More than 2,000 carefully selected Partner sporting facilities.   

126 types of sports. Coverage ITALY.

The all-round Wellness circuit   

HELLOFITNESS is the circuit of wellbeing.  More than 11 thousand wellness, relaxation and beauty activities available. More than 1000 affiliated Partner Facilities. The circuit of the best Italian and international chains. Coverage ITALY.

Solutions for companies   

Reward, encourage loyalty, incentives.   

Our circuits are the ideal service to reward, incentivise and encourage loyalty in customers and company workers through sporting and wellness experiences. We help companies with total and personalised solutions for the differing needs.   

Sales incentives   

Incentivise sales and reward purchases of your products with unique sporting and wellness experiences.    


Increase the value of your membership with an exclusive sport and wellness club.   

Engagement and encouraging loyalty   

Engage and reward your customers with an innovative program of sport and wellness.   

Corporate Welfare   

Incentivise the wellness and physical activities of your collaborators with our solutions.    

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Digital codes   

The right of accessing an experience is supplied through unique digital codes. Easy and safe to use. They can be printed on media (ex. products) sent via email (o SMS) or transmitted via API integration.   

Booking platform 24/7   

The experiences can be booked online through our platform and can be integrated with third parties through APIs.  The platform is active 24/7 and connected in real time with the Partner Facilities.   


A number of levels of personalisation are available on the booking site. Personalisation of the logo, the URL and the naming of the initiative. It is possible to reach up to a site that is totally dedicated and personalised.   

Customer care

Expert Italian staff is available for the final user to answer any need via the telephone, email and chat.

The service can be personalised for single company initiatives.

Selection of the contents   

You can select the contents of the experiences for each single initiative. The range of choice allows the creation of the optimum mix by using criteria such as the type of circuit, category of activity and geolocation.   

Verification survey    

This Survey is carried out to verify the satisfaction of the users and to ensure that the high levels of the services offered by our circuits has been maintained.

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DECATHLON, the European leader in the creation, production and distribution of sporting products and technology chose Akuerò and the SPORTPASS circuit to create the innovative “DECATHLON SPORTING EXPERIENCE” project in Italy. The best DECATHLON loyalty card holders are rewarded with one of the thousands of sporting activities available in Italy.

Do you have a sport or wellness activity?      Become our Partner!   

Choose to enter the Club of the best Italian centres
You will be able promote your activity with new channels quickly and intelligently without any entry fee.
​Our circuits have been chosen by the big brands.
Choose to become part of our network of more than 3,000 partners.

Ask how to become partner here